Designed by Verizon was the name we gave to the future vision of the brand. In practice, it meant a unification of our top design, voice, photography and motion teams for the primary purpose of merging these disciplines into a single, thoughtful plan for Verizon’s next phase —and then executing that plan across our vast customer ecosystem.

At the beginning of 2024, this new combined team put together the first Designed by Verizon Brand Book—a bound, printed book that served three distinct purposes while officially launching our project.

First, we wanted it to be a celebration of the creative work we’d made as an agency the previous year. Second, the book had to work as a visually stunning New Year’s gift for Verizon’s clients and employees. And last and most importantly, it served as an inspiration for the coming year that allowed and lead creatives to push themselves, their craft and the Verizon brand in exciting new directions.