To introduce Verizon’s revamped rewards program, Verizon Access, I was asked to turn a business plan, plus the tagline “You’re in,” into a multifaceted launch and awareness campaign spanning dotcom, radio, social, retail, OLA, OLV, along with swag and out-of-home posters to generate hype for a private concert series in New York and LA.

The idea was to show on how Verizon isn’t in the phone business—it’s in the experience business. Leveraging existing partnerships with tons of brands, streaming platforms and sports leagues, I showed how Verizon Access gets fans into everything they love from music to sports to everyday deals, using the tools of FOMO and exclusivity to hype up the program and create an immediate buzz.