To celebrate Verizon’s monumental brand redesign, I was tasked with re-imagining the use and messaging of the digital screens at our corporate headquarters in Basking Ridge, New Jersey. The objective was to amplify brand love and employee spirit in a bold, welcoming and insightful way, while also heroing our new brand purpose, “We power and empower how people live, work and play.” To those objectives, the designer and I added: celebrating individual contributions and inspiring creativity and expression. We think the result, which prominently features our new color and design scheme, speaks for itself.